Agency: Wieden & Kennedy, Portland, Ore.
Creative Directors: Hal Curtis, Dan Wieden, Jim Riswold
Art Directors: Andy Fackrell, Monica Taylor
Copywriters: Mike Byrne, Kash Sree
Producer: Andrew Loevenguth
Production Co.: Gorgeous, London; Anonymous, New York and Los Angeles
Directors: Frank Budgen, Tom Carty
Editorial Co.: Mad River Post, Santa Monica, Calif.; Whitehouse, Los Angeles
Editors: Emily Dennis, Lucas Eskin, Russel Icke
An entire city plays a game of "Tag" through streets and subways; a woman perfects "Shade Running" by jogging only through patches of shade; and in "Tailgating," an urban youth shadows a businessman.