Apparel - Category Winner: Nike

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Wieden & Kennedy, Portland, Ore.

Creative Directors: Hal Curtis, Bob Moore

Art Director: Monica Taylor

Copywriter: Alison Forsythe

Producer: Chris Noble

Production Co.: Hungry Man, New York

Director: Hank Perlman

Editorial Co.: Joint, Portland, Ore.

Editor: Sam Selis

Thanks to Wieden & Kennedy, we now know just how hip the WNBA is. So what's next? Girls in pads having full-contact drills, of course. In this cleverly underplayed Nike spot, schoolgirls tackle backyard football with all the intensity of the Baltimore Ravens defense. The quarterback, played by a deceptively cute girl with blonde hair and blue eyes, looks at one of her players and says, "Holly, where is your head, 'cause it's not in the game." The closing tag reads, "WNBA-just a matter of time." Tell that to Vince McMahon.




Wieden & Kennedy, Portland, Ore.

Creative Directors: Jim Riswold, Hal Curtis

Art Director: Andy Fackrell

Copywriter: Kash Sree

Producer: Alicia Hamilton

Production Co.: Propaganda, Los Angeles

Director: Dante Ariola

Editorial Co.: Rock Paper Scissors, Los Angeles

Editor: Angus Wall



TBWA/Chiat/Day, San Francisco

Executive Creative Director: Chuck McBride

Creative Director: Jon Soto

Art Directors: Jeff Labbe, Jon Soto

Copywriter: Stephanie Crippon

Producer: Jennifer Golub

Production Co.: Partizan, Los Angeles

Director: Traktor

Editorial Co.: Spot Welders, Los Angeles

Editor: Eric Zumbrunner

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