Apple hires PR agency

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Apple Computer interim CEO Steve Jobs named Niehaus Ryan Group, South San Francisco, Calif., as Apple's corporate and product public relations agency of record. Apple has been reviewing PR since splitting last month with Burson-Marsteller (Ad Age, Aug. 11). Six-year-old Niehaus Ryan joins TBWA Chiat/Day, Venice, Calif., Apple's new ad agency, and CKS Partners, Cupertino, which was formally hired earlier this year as creative services agency.

Copyright September 1997, Crain Communications Inc.

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