Apple returns to Super Bowl, touting Mac as immune to Y2K

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In an about-face, Apple Computer, Cupertino, Calif., said it will run a 60-second spot during next Sunday's Super Bowl broadcast, returning to the big game for the first time in 14 years. Apple on Jan. 15 told Advertising Age it didn't plan to be on the game, and people close to Fox said at that time that Apple had asked the network to find a buyer for time to which the PC marketer had committed. Apple will run a spot from TBWA/Chiat/Day, Playa del Rey, Calif., proclaiming that Macintosh doesn't have the Y2K computer bug. Apple has been running the spot, featuring the HAL computer from "2001: A Space Odyssey," on its Web site since early this month.

Copyright January 1999, Crain Communications Inc.

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