Apple sends $20 mil Euro biz to TBWA

Published on .

Apple Computer's $20 million pan-European account was won by TBWA International, Amsterdam, as expected. TBWA picked up the account after two of the three European agencies vying for the businessdropped out after learning TBWA was the lead contender. It was undetermined if BDDP, Paris, also dropped out.

Copyright September 1997, Crain Communications Inc.

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