April start for horse racing ads

Published on .

National Thoroughbred Racing Association, Lexington, Ky., in April will break a campaign to enhance the sport's image. From Merkley Newman Harty, New York, the ads carry the tagline "Go, baby, go." TV spots air for the four weeks preceding the May 2 Kentucky Derby. Spending is estimated at $15 million.

Copyright February 1998, Crain Communications Inc.

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