Aptex releases enhanced intelligence software

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Aptex Software is releasing a new version of its SelectCast neural network software, best known as the intelligence behind Infoseek's popular UltraMatch ad targeting service. Aptex claims the software raises average clickthrough rates 100% or more and that the new version, SelectCast 2.1, makes strong predictions of surfers' age and gender. Other users of the product include Excite, DoubleClick and MatchLogic.

Copyright December 1997, Crain Communications Inc.

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