Arden brews new fragrance

Published on .

Unilever's Elizabeth Arden Co., New York, this summer will launch Green Tea, its first fragrance introduction since Splendor in 1997. The new line will play up on the Zen-like and relaxing qualities of green tea, a company spokeswoman said. Arden handles advertising in-house.

Copyright March 1999, Crain Communications Inc.

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