Argentine B2B portal targets Brazilian agriculture

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RIO DE JANEIRO0--An Argentine B2B portal is launching its agricultural commodities site in Brazil with an eye on the country's $64 billion agricultural industry, which represents almost a third of Brazil's gross national income.

Launched three months ago in Argentina, Campo 21 offers online services to help farmers sell their crops over the Internet. Although not many Latin American farmers are online, Campo 21 is banking that Brazilian farmers will follow the U.S. trend, where 24% of agricultural businesses are online.

In Argentina, the portal has already attracted 450 distributors.

The portal has been developed by Btoben in Brazil, a "hatchery" for dot-com companies that has invested $3 million in the project.

Copyright July 2000, Crain Communications Inc.

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