Arnold Johnsmeyer BRADY'S BUNCH

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Ed Kosner of Esquire has a merry wit. After a piece in his monthly reputedly irritated Revlon to the extent it pulled its ads from all Hearst media, Ed called his Hearst publishing colleagues inquiring, "Can I pay you back on the installment plan?"

Donna Halperin joined the Woman's Day special interest pubs as associate publisher. She was at The New York Times Co. women's mag group.

Motor Boating & Sailing's September issue was 40% ahead of the issue a year ago in ad pages. For the year to date, they're up 23%. Pretty smooth sailing.

Peter Johnsmeyer was promoted to VP-associate publisher of Penthouse.

Tomorrow evening at the Holly Solomon Gallery on Mercer Street in Manhattan they open an 11-day showing of landscape photos by Evelyn Lauder.

St. Bonaventure U. holds its 34th annual Mark Hellinger Awards lunch Oct. 14 at the Plaza in New York. Tony Lewis of The New York Times, CBS' Bob Schieffer and Pulitzer winner Dan Barry will be honored.

MBRK Advertising in Dallas said Tom Bolger, a principal, now also becomes GM.

Anthony DeBartolo sends along the first preview issue of Chicago's Casino Review. They distributed 30,000 and he says they were "snapped up" in a week.

As we all know, Good Housekeeping Publisher Alan Waxenberg is something of a nut about cows. Too much time spent in his native Iowa. Anyway, on a recent visit to London with wife Suzanne, Alan's colleague, British GH Publisher Liz Kershaw, and National Magazine Co.'s Terry Mansfield presented Alan with a live dairy cow, which lives on a farm in Hertfordshire.

Wildlife Conservation, the magazine headquartered at the Bronx Zoo in New York, named a new circulation manager, Bob Carswell.

Men's Health, a big success story, is 51% ahead in ad pages through October compared to last year's period, up from 247 to 374 ad pages.

The History Channel and American Heritage, a Forbes magazine, will develop programs for the new 24-hour history channel being launched by A&E.

Through September the Fairchild monthly W is a classy 5% ahead of last year in ad pages, up from 710 to 743.

Tessa Tilden-Smith is the new design director of The Washingtonian.

Bicycling, the Rodale mag, promoted Ed Pavelka to executive editor and Geoff Drake to editor. Ed prefers the road bike and Geoff is into mountain biking.

And along those outdoor lines, Cruising World has a new ad director, Sally Helme. Whose name is almost perfect for the job.

In San Francisco, Family Life has a new ad manager, Marii (with two "i's") Reiser. Her resume includes Child, Vanity Fair and Worth magazines.

Got to like the Haagen-Dazs commercial of the young woman "eating her heart out" while actually frolicking and such.

Perhaps the greatest fashion illustrator of our time, Kenneth Paul Block, is showing his paintings, drawings and watercolors all this month at the Shoreham-Wading River Public Library at Shoreham on Long Island. Kenneth did the fashion drawings for Women's Wear Daily and W for years and for major fashion advertisers.

Longevity boasts a new VP-associate publisher, Audrey Arnold, moving over from Penthouse.

The New York agency Grybauskas Beatrice has a new creative director, Cynthia Gruber, and a new art director, Tom Moore.

Eve Lloyd out as editor of the Sunday Express in London, becoming a consultant to the group. Husband Nick (Sir Nicholas) continues as editor of the Daily Express. While it lasted this was the only husband-wife editorship of two major Fleet Street papers.

Jim Powers of USA Weekend suggests that Ad Age reader Cornelius Keating of New Canaan, Conn., a critic of my column, may be a High Episcopalian. This possibility is being mulled as we speak.

GQ's annual sports celebrity auction, benefiting the Starlight Foundation, at Madison Square Garden Sept. 22. John Starks, Pat Kelly, Charlie Ward will be honored.

Bride's says new ABC figures show it's the only bridal pub with increased newsstand sales.

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