Arnold (officially) wins Divx account

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Digital Video Express, Richmond, named Arnold Communications, Boston, as agency for its estimated $50 million account. Arnold had been announced as the winner on Oct. 22 only to have Digital Video Express Chairman-CEO Richard Sharp insist the next day that no decision had been made. Digital Video Express, known as Divx, is designed to work on special Divx-ready digital-versatile disc players and is being promoted as an alternative to rental movies and pay-per-view TV.

Copyright November 1997, Crain Communications Inc.

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