Arnold Palmer for Cooper Tire

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Cooper Tire, Findlay, Ohio, breaks its 1997 national ad campaign, featuring spokesman Arnold Palmer, on March 22 during NBC's broadcast of the Bay Hill Invitational Golf Tournament. The estimated $5 million broadcast-only cable TV and radio effort uses the new slogan "Drive on. Cooper." Lois/EJL, Chicago, handles.

Copyright February 1997, Crain Communications Inc.

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