Aroyan succeeds Marchese at 141

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John Marchese, chairman of 141 Integrated Communications North America, a division of Bates Worldwide, has resigned to launch his own integrated marketing and digital content consultancy.

Mr. Marchese, 47, will be temporarily replaced by Ed Aroyan, 45, exec VP-account management, who handles the Bestfoods account at Bates. In a related move, Victor Mazzeo, 35, VP-creative director at Bates, was appointed to the newly created post of executive creative director at 141.

Mr. Marchese is an advertising veteran who, over the course of 25 years, has worked in executive positions at an alphabet soup of agencies, including BBDO Worldwide; Lord, Geller, Federico, Einstein; Scali, McCabe, Sloves; and Wells Rich Greene, all New York. He also ran Omnicom Group's Alcone Marketing Group and the Philadelphia office of Wieden & Kennedy. He joined Bates USA in 1996 as exec VP-director of marketing and development, and shifted to 141 in 1998.


141 is a global marketing services network that specializes in sales promotion, direct marketing, events, sports marketing, corporate identity, design, merchandising and sponsorship. It has 57 offices in 47 countries. Colin Hearn is chairman of London-based 141 Worldwide.

Mr. Mazzeo joined Bates after stints at Della Femina, Travisano & Partners and AC&R Advertising in New York, which was consolidated into Bates USA.

Mr. Aroyan had worked at Bates USA earlier in his career and rejoined the company just last month at the prompting of Bill Whitehead, group president of Bates Worldwide. "He hinted that I would be able to do something entrepreneurial," Mr. Aroyan said.

Mr. Aroyan will continue to handle Bestfoods. Although his new job is an interim one, he has high hopes the gig will last longer.

"Victor and I really truly want to take a new look at this business from the ground up, and develop a division within a large agency that you haven't seen before," Mr. Aroyan said.

"We can't emphasize too much how everything in this company is going to change," Mr. Mazzeo said. "From the paint on the walls to the capabilities, to the decor to the sensibilities, to the style of creative to the accounts we go after, everything about it is going to be different."

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