Asatsu interactive launches with Mitsubishi in Germany

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TREBUR -- Japanese agency Asatsu has set up a new subsidiary Asatsu Interactive here in conjunction with its client Mitsubishi Motors Deutschland.

The six-strong company, managed by 33-year-old Andreas Horx, has initially been assigned to relaunch the Web site for Mitsubishi's GDI Space Wagon, a family car.

The new site includes sponsorship from relevant partners such as Procter & Gamble Co.'s Pampers diaper brand, Nestle's baby food Alete, Gruner & Jahr's monthly parents magazine Eltern and the Austrian Tourist Office. The home pages have been created in a way that allows Mitsubishi dealers in different countries across Europe to adapt them to their local markets.

Asatsu Interactive plans to develop new products such as CD-ROMs or 3-D animation for the site. "It is our goal to create an entire Mitsubishi World for our client and we plan to integrate more partners as sponsors," says Mr. Horx.

Mr. Horx expects the agency to bring in a gross income of around $3 million.

Copyright October 1998, Crain Communications Inc.

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