ASI launches interactive advertiser consortium

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Advertising and market research company ASI Market Research, Stamford, Conn., has formed the ASI Consortium of Interactive Advertisers to share information about advertising on the Internet. Corporate advertisers include Chevrolet, IBM, Kodak, Levi Strauss, Procter & Gamble and others. Content provider members include Hearst New Media's HomeArts, Web TV, Geocities, Time Warner and others.

Copyright October 1997, Crain Communications Inc.

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