Asian Business News to launch interactive service

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Asia Business News, the pan-Asian 24-hour satellite TV business partially owned by Dow Jones & Co, is putting together advertising packages for its new interactive on-demand service. Rate card and other details are not yet available.

The service, ABN On-Demand, will be launched in Thailand in January 1997 and rolled out across six Asian cities, including Hong Kong and Singapore, by the middle of the year. Advertising is likely to be introduced in the second part of the year, according to ABN On-Demand manager Paul Meyers.

The on-demand service delivers the live ABN television feed to users' personal computers via cable or satellite. The Dow Vision online news service can be accessed through ABN On-Demand with an Internet connection.

ABN On-Demand took 18 months to develop and cost $3m, according to ABN chief executive officer Paul France. Subscription costs $3 per day, plus a one-off installation fee of $100. France said about 10,000 subscribers were needed for the niche service to be profitable. ABN's signal can currently be received in more than 20 million households across the region.

Copyright November 1996, Crain Communications Inc.

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