AST Research confirmed Advertising Age's report of the review of its estimated $15 million to $20 million account, now at Rogge Effler & Partners, Los Angeles (AA, Nov. 4). Separately, AST and key backer Samsung Electronics this month will begin using the AST Samsung brand in Latin America, but a spokesman said there are no plans to co-brand in other markets.
Copyright November 1996, Crain Communications Inc.
