AstraZeneca opens $10 mil campaign

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AstraZeneca launched an estimated $10 million direct-to-consumer TV campaign for Rhinocort Aqua, an allergy nasal spray. The campaign from Gerbig, Snell/Weisheimer, Columbus, Ohio, was slated to begin during ABC's "Who Wants to be a Millionaire" on March 5.

Copyright March 2000, Crain Communications Inc.

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