Atlanta Olympic group warns off ambushers

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Atlanta Committee for the Olympic Games sent letters to some 900 advertising, public relations and marketing communications executives May 26 urging them to refrain from ambush marketing against 1996 Summer Olympic sponsors. ACOG implied lawsuits would be used against any non-sponsor who engages in what it described as "parasite marketing." "Campaigns that ambush . . . discredit the corporations that fund them and the agencies that create them while placing both in jeopardy of litigation," wrote Billy Payne, ACOG president-CEO.

skirmish enters new round
The feud between high-tech publishers CMP Publications and Ziff-Davis Publishing remains at full boil. On May 25, New York state Supreme Court Judge Ira Gasserman refused to grant a temporary restraining order sought by Ziff that would have blocked Beth Haggerty from returning to CMP as publisher of Net Guide, a rival to Ziff's newly launched ZD Internet Life. Ms. Haggerty left CMP a year ago to become publisher of Ziff's Interactive Week. The judge did issue a temporary restraining order barring Ms. Haggerty from disclosing to CMP any info about the ZD Internet Life launch. On May 26, Ziff raided CMP to sign CommunicationsWeek Editor in Chief Jake Kirchner to be editor of the Ziff flagship PC Magazine.

Delahaye Group, Portsmouth, N.H., and Internet Media Services teamed to market NetBench, an Internet auditing, measurement and reporting service. NetBench evaluates who is visiting an Internet site, how often, and what is being said about a company in online buleeting boards.

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