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TIMELY TRADITIONS: Patek Philippe portrays its Swiss timepieces as heirlooms, to be passed on from one generation to another, in a new global campaign created by Leagas Delaney, London and San Francisco. The ads focus on several ge nerations of a family.

PENGUINS' PAL: National Geographic is running its first broadcast branding campaign. The Martin Agency, Richmond, Va., created it with an assist from Two Headed Monster, Hollywood, Calif., and director David Hwang.

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