Audi launches campaign for allroad quattro

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Audi of America launches its all-new 2001 allroad quattro tonight on national broadcast and cable TV, part of a $20 million blitz concentrated mainly over the next four weeks on prime time and late night. McKinney & Silver, Raleigh, N.C., created a trio of :30s for the wagon, which is Audi's answer to the sport-utility craze. The German car importer is targeting double-digit unit sales growth in the U.S. this year vs. 2000, predicted Len Hunt, VP of Audi of America. The second-generation of the A4 will get the biggest share of the brand's estimated $85-million ad budget in 2001, when it goes on sale this fall.

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Copyright January 2001, Crain Communications Inc.

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