Audio Book Club launches rich media ads

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Audio Book Club launches a rich media campaign today that will let users order four audio books for 1 cent from Web sites on which Audio Book Club advertises. The campaign uses Narrative Communications' Enliven technology, which is commerce-enabled.

Report: Shopping traffic increasesAccording to research from Media Metrix, online shopping during the week of Dec. 4 jumped nearly 80% over traffic the previous week. Visits to department stores showed the greatest week-to-week increase, jumping 137% over the previous week.

Copyright December 1998, Crain Communications Inc.

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