TORONTO - Ault Foods of Toronto has awarded its $5m ad account to a small Toronto agency, Holmes, Donin, Alloul. Ault had been without an agency since July after Lowe
/SMS merged with Roche Macaulay & Partners Advertising, both of Toronto. The merger was a result of Lowe's U.S. parent, The Lowe Group of New York, buying a piece of Roche Macaulay, leaving Roche Macaulay in charge of the combined agency. Ault president and CEO, Graham Freeman, was not happy with the merger and Lowe resigned the business.
Copyright October 1996, Crain Communications Inc.