Austrian channel extends advertising windows

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VIENNA--Starting Jan. 1, IPA-plus Austria, which markets the advertising windows of TV stations RTL and RTL II, will open another window for Austrian customers on the German private TV broadcaster SuperRTL.

IPA-plus Manager Charlotte Ruby says the channel will open 70 advertising blocks, many with "excellent viewer figures with young children." In Austria, SuperRTL has an average 17% market share of the three-to-eleven year old children's market.

Copyright October 2000, Crain Communications Inc.

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