Autobytel breaks new TV from Grey

Published on .

Online car-buying service positions itself in this TV spot as easing the negative emotions associated with car-buying. Breaking this week, the spot from Grey Advertising, New York, emphasizes consumers' increased control by showing a woman floating idyllically on a raft, shopping by laptop, hitting the keyboard and being transported into her new car. The $15 million campaign runs through yearend.

Copyright July 1999, Crain Communications Inc.

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