AutoNation axes Super Bowl ads

Published on .

AutoNation USA's Mike Jackson, who arrived as CEO in October from Mercedes-Benz USA, has decided to cancel the car dealership chain's Super Bowl ad buy, Automotive News reports. The move comes in the wake of the chain's sudden closure of 23 money-losing used-car superstores last week.

Copyright December 1999, Crain Communications Inc.

Most Popular
In this article: