Pepsi-Cola Co.: "Gooooal" ( Dieste & Partners/ DDB Needham Dallas; Pytka Productions; :30). Among sports play-by-play announcers, the soccer world's version of "He scores!" is Andres Cantor and his famous call of "Gooooal!" When that sound cascades across a soccer stadium in mid-game, play abruptly stops and fans fall silent. Even TV viewers are puzzled. What's going on? Then we see Mr. Cantor collapsed against an empty Pepsi machine wailing "nooooooo!" The spot won a Cannes Lion for Dieste, a first for U.S. Hispanic agencies.
Orangina: "Pinball." ( Young & Rubicam Paris; Telema; :30) A human pinball dressed as an Orangina bottle gets a wild ride in this spot from France. Terrific graphics and special effects. It's all to stress the instructive tagline: "Orangina-shake it before you drink it."