Bacardi in talks for creative account

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Bacardi-Martini USA is meeting with agencies this week about its $15 million creative account. Contenders are said to include Berlin, Cameron & Partners; Cliff Freeman & Partners; and McCann-Erickson Worldwide's Amster Yard, all New York; Goodby, Silverstein & Partners, San Francisco; and McKinney & Silver, Raleigh, N.C. Separately, consultancy AAR/Bob Wolf & Partners, which is handling the creative review, last week sent out questionnaires to agencies for Bacardi's $35 million to $50 million media buying business. Ammirati Puris Lintas, New York, which is not a review contender, previously handled the bulk of Bacardi's business.

Copyright July 1999, Crain Communications Inc.

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