Get back in the driver's seat

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The consumer's in control. But you knew that. What you may not know: how to regain control of your profits and branding. This month's issue of Point answers that question, through the expertise of presenters from Lindsay, Stone & Briggs' Brandworks University. Read how Cammie Dunaway is leading Yahoo's efforts to craft a brand with consumer insights at the core. Also in this issue: Church of the Customer blog authors Ben McConnell and Jackie Huba outline the six tenets of customer evangelism. And Thinktopia CEO Patrick Hanlon cracks the brand-community code.
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