Balet & Albert wins biz

Published on .

Balet & Albert, New York, landed $7 million in new account business from Jordache, Paris-based furrier Revillon, Napier and World Gym. Jordache will spend $4 million on a TV, print, and outdoor campaign with the agency. The clothing marketer formerly handled advertising in-house. Jordache chose Balet & Albert after completing a review which included Korey Kay & Partners and the Arnell Group, both New York. Revillon will spend $1 million to promote and expanded product line coinciding with the May launch of a New York store.

Most Popular
In this article: