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It's spring training for the Florida Marlins, and manager Rene Lachman is eyeing

a portly player at the plate. What's this guy doing here taking his cuts? To get a good view of the Marlins' games, explains, the VO, you can buy season tickets, or "go to tryouts and make the team." The ball whizzes past before he swings in pathetic, gut-churning slo-mo. "It's sort ofthe American dream gone bad," says Alex Bogusky, CD at Miami's Crispin & Porter, who shot the campaign, working with CWs Jeff Nicosia, Chuck Porter, ADs Markham Cronin and Todd McVey and producer Amie Miller. Producer Chris Colbert plays the Marlin wannabe.

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