On the ball, Part 1

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National Football League star Jerry Rice is adding his name to the marquee at SportsLine USA, a sports information Web site. SportsLine will host the San Francisco 49ers wide receiver's fan club--featuring a Jerry Rice newsletter, Q&A, merchandise, biography and stats. The club kicks off Jan. 25, just days before Super Bowl XXX. SportsLine's "endorsers"--including Joe Namath and Bob Costas--figure heavily into the Web site's promotional plans.

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