Bank of America, Charlotte, N.C., kicked off today--a year to the date that the Olympics begin--a 12-month, 48-city tour to promote the 2000 Games in Sydney as part of its sponsorship of the U.S. Olympic team. The Down Under Tour will feature Australian culture and entertainment, and will give away trips to Australia. Bank of America agencies Bozell Worldwide, New York, and Temerlin McClain, Dallas, helped develop the tour, along with sports marketing shop CMA, Dallas, and promotions agency Group III Promotions, Chicago. Bank of America has signed on as the U.S. team's sole bank sponsor through the 2004 Games, and also will be a sponsor of NBC's broadcast of the 2002 Winter Games in Salt Lake City.
Copyright September 1999, Crain Communications Inc.