Bank of America readies $60 mil campaign

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Bank of America is expected to break an estimated $60 million branding campaign Monday. The multimedia effort includes seven 15-second b&w spots that show people at different stages in life. There are multiple taglines. The campaign, aimed both at consumers and businesses, is handled by Deutsch, New York and Santa Monica, Calif. GSD&M, Austin, Texas, handles the broadcast buying assignment.

Copyright October 1997, Crain Communications Inc.

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