Barnes & Noble narrows field

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Barnes & Noble, New York, narrowed the list of finalists for its $35 million creative assignment to three or four agencies. Still believed to be in the pitch are Deutsch, DDB Needham Worldwide and TBWA Chiat/Day, all New York. Incumbent Weiss, Whitten, Stagliano, New York, did not participate.

Copyright July 1998, Crain Communications Inc.

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