Barter makes a mark on the Web

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The ad industry may soon learn just how much real money is being spent on the Internet. When the Internet Advertising Bureau releases its report on 1996 ad revenues on March 25, it also plans to say how much of that funding came not in cash, but in barter.

IAB executives declined to provide an estimate. But indications are strong that barter--the trading of advertising space for goods and services or for advertising on other sites--is a bigger presence on the Net than the industry wants to admit.

For more about this story, see the full article in the Interactive area.

Copyright March 1997, Crain Communications Inc.

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