Bartle Bogle's Gallop

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Since arriving in New York in 1998 to open the Big Apple outpost of London-based Bartle Bogle Hegarty, Cindy Gallop has cemented her reputation by emphasizing her love of the outrageous-Gucci leather bustiers are but one example. The peripatetic Londoner's high-profile-she sits on multiple American Association of Advertising Agencies committees as well as the Advertising Women of New York foundation board-has helped put Bartle Bogle, New York, on the proverbial map, too.

After six years, Ms. Gallop is being replaced as chief executive officer of the New York office by Gwyn Jones, 37, now CEO of the agency's London office. Ms. Gallop will hold the title of chairman of Bartle Bogle, New York, as well as chief marketing officer, Bartle Bogle Group, a new title.

Some observers suggested that while Ms. Gallop was a great brand evangelist, she was a polarizing personality, which might have impeded the agency's growth in the U.S. "I absolutely deny that," said agency co-founder Nigel Bogle. He did concede that "we've been better at getting international pieces of business than getting U.S." ones, which he said might be due to Bartle Bogle's practice of not doing spec creative for new business pitches. That practice might be reconsidered, he said

"I've got a huge workload and responsibility. It was a bit too much," said Ms. Gallop, who started at Bartle Bogle, London, in 1989 and prior to coming to New York was deputy managing director, Asia Pacific, where she opened a Singapore office.

Experience at three of the agency's five offices will be useful in her new global role, which involves raising the company's image worldwide. Mr. Bogle, who founded Bartle Bogle in London with John Hegarty and John Bartle, said fast growth and the need to be "staking out our territory more loudly than we do" are the reasons for Ms. Gallop's new role. The company, which is 49%-backed by Publicis Groupe, intends to open in China sometime next year.

From zero clients and one employee when Ms. Gallop opened New York in 1998, Bartle Bogle's U.S. billings have grown to $350 million. The agency, which now has 130 employees, works on several global accounts-such as Unilever's All detergent, Levi's and Sony Ericsson-shared between all or some of Bartle Bogle's offices. U.S.-only accounts include Unilever's Dove, Gold Toe socks and Diageo's Johnnie Walker.

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