Bates aligns with Brazilian agency

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Bates Worldwide, New York, said it has affiliated with Newcomm Communicacao Total Limitada, Sao Paolo, a year-old agency with $120 million in billings. Newcomm was founded by Roberto Justus, former partner in Fischer Justus Communicacao Limitada. Mr. Justus was named regional director of Bates Latin America, a new position, while Stanley Bendelac remains Bates regional chairman for Latin America.

Copyright May 1998, Crain Communications Inc.

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