Bates to buy media for White House anti-drug ads

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The White House Office of National Drug Control Policy without competitive bidding awarded Bates USA, New York, a temporary media buying contract for the first national anti-drug ads. Bates and its Zenith Media affiliate, also New York, had been handling the media buying for the office's 12-city test of anti-drug ads under a Defense Department contract and agreed to buy national advertising under a similar arrangement. The drug office is seeking competitive bids on a more permanent media buying arrangement.

Copyright May 1998, Crain Communications Inc.

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