Jay Schoenfeld, Bates USA's top media executive, is leaving the agency to form his own media consultancy. Bates will be his initial client. Mr. Schoenfeld, 61, had been with Bates for 18 years. He will stay with the agency until they find a replacement. Mr. Schoenfeld, whose title at Bates has been exec VP-media director, said he is seeking other clients as well.
Copyright May 1997, Crain Communications Inc.