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Bayer Aspirin Reclaims 'Wonder Drug' Image

Spending on the new effort for Bayer Aspirin will be 'comparable' to the $40 million the brand currently spends each year. (Bayer)
RT
By:
Rich Thomaselli
r
By:
rthomaselli@crain.com
|
January 15, 2007 04:22 PM

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