BBDO lands $24 million Stoli account

Published on .

Allied-Domecq Spirits and Wine announced Jan. 4 it had awarded its $24 million Stolichnaya account to BBDO, Chicago, the agency handling its Beefeater and Kahlua brands. Allied assumed distribution rights for the country's No. 2 imported vodka on Jan. 1. United Distillers & Vintners had been the previous U.S. distributor. Stoli's former agency, Margeotes/Fertitta & Partners, New York, resigned at the end of last year when it won Bacardi USA's Bombay Sapphire gin account. UDV had spent about $1 million annually to promote Stoli, but Allied has said it plans to spend $24 million annually.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: