BBH expands Unilever portfolio in Europe

Published on .

its Bi-Fi meat snack brand in Germany and later in other European markets.

Bi-Fi is a 28-year-old brand with a leading 56% share of the German savory snack market, according to Nielsen figures.

Media planning and buying will be handled by WPP Group's MindShare.

No budget figures were available.

Copyright January 2000, Crain Communications Inc.

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