Bcom3's Rick Fizdale to retire

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Rick Fizdale, 61, vice chairman of Bcom3 Group and chairman of Leo Burnett Worldwide, will retire effective Dec. 31. He will remain on the Bcom3 board as vice chairman. As announced last month, Linda Wolf, incoming chairman-CEO of Leo Burnett Worldwide, will succeed Mr. Fizdale as she assumes the post Jan. 1, 2001. "I knew I wanted to retire for some time and now is the right time at the end of the year,'' said Mr. Fizdale, who industry observers said wouldn't likely retire anytime soon. "I will always be available to give [Bcom3 CEO] Roger Haupt my best advise as long as he will seek it.'' Mr. Fizdale said he plans to spend more time with his two young daughters and is considering going back to school. "The continuing education, great books program at the University of Chicago seems exciting,'' he said.

Reflecting on his career, Mr. Fizdale added: "Every idea I ever had about this business I got to try. Things that didn't work served as dancing lessons for me. Those that did work I believe made a difference. I'm satisfied with my career and I wouldn't have done anything different.''

Mr. Fizdale joined Leo Burnett in 1969 as a copywriter from the-then BBDO. He was named senior VP-manager, creative operations, in 1979 and elevated to president-chief creative officer of Leo Burnett USA in 1985. Mr. Fizdale took the chairman-CEO in 1992, relinquishing the CEO title a year later to concentrate on his creative duties. In 1997, he handed the chief creative officer duties to Michael Conrad after being renamed chairman-CEO.

Copyright November 2000, Crain Communications Inc.

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