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Talking bears and wolves, plus wildlife footage, highlight the first Molson Golden and Molson Light advertising from new agency Young & Rubicam, Chicago. The switch from Lintas, New York, followed last year's takeover of Molson Breweries U SA by Miller Brewing Co. In the spots, part of an estimated $6 million campaign, dialogue presents the animals as young ones looking for some fun. The two commercials will run on network and cable, and in local markets.
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