Beatrice Foods gives Grey $15 mil margarines business

Published on .

ConAgra's Beatrice Foods division named Grey Advertising, New York, agency of record for the Parkay, Fleischmann's and Blue Bonnet brands it purchased this year from Nabisco Foods. Combined spending on the margarine brands is estimated at $15 million.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: