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Procter & Gamble Co., in a move that could result in more business being awarded to its international agencies, named Denis F. Beausejour to succeed L. Ross Love as VP-advertising, effective Aug. 1.

Mr. Beausejour, 38, is currently VP-general manager, laundry and cleaning, personal cleansing and healthcare products-China, P&G Asia, and is a proponent of global marketing. Inside P&G, he is said to have the ability to truly think globally but act locally.

"Denis is a highly talented individual, deeply committed to advertising, building brand equities. He is an excellent choice to work with our ad agencies," said Mr. Love, who added that Mr. Beausejour's international background is "a real plus" for the company.

Mr. Beausejour could not be reached for comment.


Mr. Love, 50, is retiring but plans to devote his time to an urban-format radio company he formed last year called Blue Chip Broadcasting based in Cincinnati. The company recently purchased two stations in Louisville, Ky., which Mr. Love said prompted his move.

The VP-advertising job involves management of the advertising process and of P&G's agency relationships. Formerly the top advertising position at the world's largest advertiser, it now ranks No. 2 behind that of Robert L. Wehling, who holds the title of senior VP-advertising, market research and public affairs.

Mr. Love said his departure would not alter the company's agency relationships in any way and P&G agency executives seemed to agree no agency changes are imminent.

"I expect [Mr. Love's retirement] to have no impact on DMB&B or any of the other agencies," said Arthur Selkowitz, president of D'Arcy Masius Benton & Bowles North America. "Procter & Gamble is more than one individual."

Contributing: Laura Petrecca.

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