Beck's in ESPN/ABC Sports deal

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Beck's North America, Stamford, Conn., signed a $10 million-plus integrated marketing deal with ESPN/ABC Sports. The ads, primarily for the beer-marketer's flagship Beck's brand, will debut in first quarter 2000 on ESPN programming--including its signature "SportsCenter" show--ABC, ESPN Radio, ESPN Classic, ESPN Regional Television, ESPNEWS, and in ESPN the Magazine. Creative Media, New York, brokered the deal for Beck's. It's the first marketing deal announced by ESPN/ABC Sports since Ed Erhardt came on board last month as president, ESPN/ABC Sports advertising sales and customer marketing.

Copyright November 1999, Crain Communications Inc.

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