Beck's launches new campaign

Published on .

Beck's North America, Greenwich, Conn., later this month will break a new $20 million print, radio and TV campaign for its flagship German lager. The campaign, the first from new agency Saatchi & Saatchi, New York, humorously builds on the brew's German heritage. The ads will show that while Germans are not proficient at some activities, they are good at brewing beer.

Copyright November 1998, Crain Communications Inc.

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