taps FCB

Published on ., New York, creator of the beenz online currency, named FCB Worldwide to launch its first global ad campaign. Banks Hoggins O'Shea/FCB, London, will be lead office on the business. Beenz will deploy ads to build brand awareness and attract more consumers. FCB will get paid partly in beenz currency. Ads start later this fall.

Copyright September 2000, Crain Communications Inc.

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